toco
About us
Toco’s brand identity was designed intentionally to help bring education to marginalized families who lack the proper resources, community, and confidence to help their child's needs when it comes to learning education on the spectrum. Toco was designed with a customizable brand kit that comes with hand drawn illustrations on educational cards; educational pamphlets, encouraging stickers, and custom packaged designed toys to help with their kids' everyday essential needs.
BRAND IDENTITY
Illustration
ART DIRECTION
Package Design
BRAND IDENTITY
Package Design
ART DIRECTION
Illustration
Toco’s brand identity was designed intentionally to help bring education to marginalized families who lack the proper resources, community, and confidence to help their child's needs when it comes to learning education on the spectrum. Toco was designed with a customizable brand kit that comes with hand drawn illustrations on educational cards; educational pamphlets, encouraging stickers, and custom packaged designed toys to help with their kids' everyday essential needs.
BRAND IDENTITY
Package Design
ART DIRECTION
Illustration
I chose a toucan bird as a mascot to carry out the brand to represent the mission statement and brand voice of “Toco”. Early sketches of the mascot were pivotal to set the tone for a cohesive brand identity.
I chose a toucan bird as a mascot to carry out the brand to represent the mission statement and brand voice of “Toco”. Early sketches of the mascot were pivotal to set the tone for a cohesive brand identity.
Final vector:
Final vector:
Toco's mailerbox dieline:
Toco's mailerbox dieline:
Projects
Continue exploring my work
Projects
Continue exploring my work
Projects